RMTS GLOBAL

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AI in Ad Operations: The Catalyst for Change

ResponsiveMTS Digital Marketing Team   October 4, 2023  
Ad operations, often referred to as ad ops, is the beating heart of any successful advertising campaign. It’s the engine…
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Mastering the Art of Google Ads – Top 5 Tips to Boost Your CTRs

ResponsiveMTS Digital Marketing Team   August 18, 2023   1 Reply
Google Ads has become an indispensable tool for businesses striving to connect with their target audience and drive valuable traffic…
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Optimizing AdOps: Top 5 Reporting Platforms for Data-Driven Insights

ResponsiveMTS Digital Marketing Team   July 25, 2023  
In the world of advertising operations (AdOps), reporting platforms play a crucial role in providing insights, data visualization, and performance…
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MediaMath’s Bankruptcy Sends Shockwaves Through Ad Tech Industry

ResponsiveMTS Digital Marketing Team   July 12, 2023  
The ad tech industry was shaken by the news of MediaMath’s impending bankruptcy, which unfolded at the end of last…
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Mastering Ad Delivery: Strategies for Optimal Reach, Engagement, and Quality Control

ResponsiveMTS Digital Marketing Team   June 13, 2023  
Optimizing ad delivery is a critical aspect of running successful digital advertising campaigns. By understanding your target audience, segmenting effectively,…
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The Dark Side of Digital Advertising: What You Need to Know About Ad Fraud and How to Stop It

ResponsiveMTS Digital Marketing Team   May 24, 2023  
Ad fraud is a major issue in the world of digital advertising. It’s a type of fraud that occurs when…
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What’s new with Google Analytics and Google Tag Manager?

ResponsiveMTS Digital Marketing Team   May 17, 2023  
Google Analytics and Google Tag Manager are essential tools for website analytics and tracking, and both platforms have undergone several…
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Digital Marketing Company

Revolutionize Your Video Editing and Content Production with These Must-Have AI Tools

ResponsiveMTS Digital Marketing Team   May 3, 2023  
Best AI tools for Video editing and content production AI tools have been increasingly utilized across various industries, including content…
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Digital Marketing Company

The Insiders’ Guide to Affiliate Marketing Do’s & Don’ts

ResponsiveMTS Digital Marketing Team   April 18, 2023  
If you’re starting out in affiliate marketing, you might be wondering if this is too good to be true. It’s…
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Digital Marketing Company

The Benefits of Outsourcing Your Creative Services: A Game-Changing Approach

ResponsiveMTS Digital Marketing Team   March 29, 2023  
As a business owner, you know how important it is to have a good marketing strategy. You also know how…
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Digital Marketing Company

Elevating Your Marketing Game: The Benefits of Paid Social Marketing

ResponsiveMTS Digital Marketing Team   March 14, 2023  
Social media marketing has changed quite a bit over the last few years. When it began, it was mostly about…
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Digital Marketing Company

The Insiders’ Guide to Affiliate Marketing – Do’s & Don’ts

ResponsiveMTS Digital Marketing Team   March 2, 2023  
If you’re starting out in affiliate marketing, you might be wondering if this is too good to be true. It’s…
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Digital Marketing Company

Mastering the Art of AdOps: The Importance of Quality Control

ResponsiveMTS Digital Marketing Team   February 15, 2023  
As an AdOps manager, you need to think in new ways and embrace lateral thinking if you want to be…
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Digital Marketing Company

Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding

Parul Bhilwara   January 30, 2023  
Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can…
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Digital Marketing Company

Paid vs. Organic Social – Where to put your money

ResponsiveMTS Digital Marketing Team   January 5, 2023  
When it comes to using social media for your business, it can be easy to think about it in the…
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Digital Marketing Company

How To Use Pay-Per-Click Advertising To Reach More People

ResponsiveMTS Digital Marketing Team   November 29, 2022  
Pay Per Click Advertising, or PPC, is a marketing technique that allows companies to reach potential customers by paying for…
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Digital Marketing Company

How to Improve SEO Rankings: 8 Steps You Can Take Right Now

ResponsiveMTS Digital Marketing Team   November 17, 2022  
You’ve worked hard to create a website that looks good, works well, and is easy to use. But then there’s…
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Digital Marketing Company

5 Most Important Trends in Content Marketing Right Now

Parul Bhilwara   October 23, 2022  
It’s that time again. The holidays are upon us, and with them comes the best of the deals—and the worst…
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Digital Marketing Company

Why You Should Spend More Time Thinking About Ad Ops Innovation

Parul Bhilwara   October 12, 2022  
When you come across the term ‘AD OPS innovation’, what do you think of? Is it a new technology that’s…
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Digital Marketing Company

5 Amazing Marketing Strategy Hacks You Can Start Using Today

Parul Bhilwara   September 22, 2022  
In the wake of COVID-19, products and services have moved online, and many employees are working remotely or in hybrid…
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Email Operations
  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Design & Development.
Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
Digital Marketing
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

Reporting & Data Analytics
  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
Ad Creative
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

24/7 AdOps
  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying