RMTS GLOBAL

Digital Marketing Company

Why You Should Spend More Time Thinking About Ad Ops Innovation

When you come across the term ‘AD OPS innovation’, what do you think of? Is it a new technology that’s…
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5 Amazing Marketing Strategy Hacks You Can Start Using Today

In the wake of COVID-19, products and services have moved online, and many employees are working remotely or in hybrid…
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Performance Marketing Tips: A Practical Guide For Newbies

The world of marketing is changing. The days of companies trying to build their brands through television commercials are long…
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5 Amazing D2C Marketing Strategies for Businesses

When you’re starting out in eCommerce, it can be tough to get ahead of the competition. By selling directly to…
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How Real-Time Analytics Can Boost Your Business

We hear it all the time: “The world is changing so fast these days, it can be hard to stay…
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5 Ways to Build Your Brand Faster Than The Competition

A brand is what people say about you when you’re not in the room. That’s a quote from Jeff Bezos,…
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4 Email Marketing Trends To Watch Out For In 2022

The way you do business is changing. People want to be entertained, but they also want the facts. It’s up…
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5 Ways To Leverage Digital Marketing Without Looking Like An Amateur

A marketer’s job isn’t easy. The need to engage consumers in unique ways is becoming far more important today. Your…
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How Small Businesses Can Benefit From Location-based Technology

  You reach a mall or a different city, and immediately you receive text messages and mobile ads from local…
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Case Study: RMTS Global Creative Strategists Help Leading Newspaper Achieve Creative & Monetary Efficiency

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Case Study: Leading Digital Publishing Services Company Achieved Spectacular Subscription Growth

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How Content Marketing Can Turbo-Charge SEO?

SEO and Content Marketing have transformed digital marketing. If you are looking for new ways to enhance your website’s search…
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Why do I need Floodlight Tags

Floodlight is one of the brilliant conversion tracking tools for the Google Marketing Platform. A company’s management plan can benefit…
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Digital Marketing Company

5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality

Technology is ever-changing, and so are the tastes of consumers. Therefore, we have to stay a step ahead of customer…
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Easiest Guide To Build A Social Media Marketing Strategy From Scratch

Planning a good social media marketing strategy wasn’t so easy until now. And if you’re starting from scratch, it could…
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Try Email Marketing For A Successful Digital Strategy

Today, the whole world is online. Everyone’s relying on digital mediums for communication, education, and entertainment. The online world has…
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3 Easy Ways To Monetize Your Content Online

Your content is your blood and sweat as it’s a mix of your stories, experiences and insight. You’re passing on…
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5 Ways To Improve Customer Experience

Customer is indeed the king, and the success of the brand is defined by them. Customer experience is a crucial…
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Top Reporting Tools for Marketers and Advertisers

Reporting tools play a vital role in decision-making. They enable the analytics team to generate results quickly in critical business…
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The Ultimate Guide to Dynamic Creative Optimization

In the ever-evolving e-commerce space, brands are leveraging innovative technologies to reach new audiences and shore up their market share….
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  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying