RMTS GLOBAL

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Digital Marketing Company

Advertisement on OTT Platforms – What Advertisers Need to Know

ResponsiveMTS Digital Marketing Team   April 29, 2021  
How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened…
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Digital Marketing Company

Why is People Management Critical For Your Business?

Parul Bhilwara   April 9, 2021  
Let us play out a simple scenario and assume that you are stranded on a deserted island. But surprisingly, you…
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Digital Marketing Company

Easiest Ways To Improve Your CTR

ResponsiveMTS Digital Marketing Team   March 25, 2021  
So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to…
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Digital Marketing Company

Guide 101 For Marketing Automation

Parul Bhilwara   March 4, 2021  
Wouldn’t it be nice to just sit back with a hot cup of coffee listening to good music on a…
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Digital Marketing Company

Should We Target our Competitor Keywords?

ResponsiveMTS Digital Marketing Team   February 19, 2021  
Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well,…
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Digital Marketing Company

Keeping Your Search Ranking Game Strong with Backlinks

ResponsiveMTS Digital Marketing Team   February 4, 2021  
Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in…
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Digital Marketing Company

Top Digital Strategies to Accelerate Growth in 2021

Parul Bhilwara   January 29, 2021  
The ongoing situation of COVID-19 has severely affected the business world and fundamentally altered the way it conducts its operations….
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Digital Marketing Company

Reasons why you should use Google Tag Manager

Parul Bhilwara   January 22, 2021  
If you are fed up with searching the whole internet looking for an easy and simple explanation of Google Tag…
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Digital Marketing Company

Which social media platforms are the right fit for your business?

ResponsiveMTS Digital Marketing Team   January 14, 2021  
Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account?…
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Digital Marketing Company

Why is digital copywriting crucial for your businesses?

Parul Bhilwara   January 5, 2021  
People are naturally visual creatures. Whether it is a well-composed song or a stunning painting, we are easily influenced and…
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Digital Marketing Company

The end of third-party cookies: what advertisers need to know

Parul Bhilwara   December 24, 2020  
The news about the impending “Cookie Apocalypse” is out! Ever since Google announced that it would disapprove of third-party cookies,…
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Digital Marketing Company

Audience segmentation strategies that drive ROI

ResponsiveMTS Digital Marketing Team   December 16, 2020  
Increasingly, companies have felt the need to focus their efforts on building a precise set of customers who can relate…
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Digital Marketing Company

A beginner’s overview of programmatic advertising

ResponsiveMTS Digital Marketing Team   December 12, 2020  
Before jumping to the actual topic, let’s reel back a bit. Remember the award-winning TV series Mad Men? The show…
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Digital Marketing Company

Why businesses should care about rich media ads

Responsive   December 2, 2020  
Have you visited a website and have come across an advertisement that expands when you hover over it ? Or…
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Display Advertising Services

Outsourcing your Ad Ops requirements in the wake of the Covid-19 pandemic

ResponsiveMTS Digital Marketing Team   November 25, 2020  
The current Covid-19 pandemic scenario has presented many an organization with a unique conundrum. Either as a publisher or as…
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Email Operations
  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Design & Development.
Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
Digital Marketing
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

Reporting & Data Analytics
  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
Ad Creative
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

24/7 AdOps
  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying