Digital Marketing Company

Top Reporting Tools for Marketers and Advertisers

Reporting tools play a vital role in decision-making. They enable the analytics team to generate results quickly in critical business…
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Digital Marketing Company

The Ultimate Guide to Dynamic Creative Optimization

In the ever-evolving e-commerce space, brands are leveraging innovative technologies to reach new audiences and shore up their market share….
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Digital Marketing Company

Transform Digital Marketing with Artificial Intelligence

What’s common to The Matrix, Alexa, and Tesla cars? Artificial Intelligence (AI). In recent times, there has been a rapid…
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Digital Marketing Company

Banner Advertising and Current World Efficacy

Banner advertising employs different digital billboards with imagery and graphics to draw the attention of the audience. The primary goal…
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Digital Marketing Company

Quick Guide to an Astute Content Marketing Strategy

Heard of the term “Content is king”? Content marketing has traditionally been used by organizations in every business to stand…
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Digital Marketing Company

Programmatic Advertising Trends to Follow This Year

The emergence of various social media platforms and websites is enabling the Programmatic advertising industry to play an even greater…
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Digital Marketing Company

Digital Process Automation – A Quick Roundup

Digital process automation is vital to run a successful team at any organization. The process is all about getting rid…
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Digital Marketing Company

The Finest Project Management Techniques Facilitating Project Managers

If you are new to project management, here are the latest tools and techniques you should consider before executing your…
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Digital Marketing Company

Organic SEO vs Paid Search: Which Is Better For Your Business

When you search anything on Google, you will find a mixture of organic and paid search results. So which is…
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Digital Marketing Company

Advertisement on OTT Platforms – What Advertisers Need to Know

How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened…
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Digital Marketing Company

Why is People Management Critical For Your Business?

Let us play out a simple scenario and assume that you are stranded on a deserted island. But surprisingly, you…
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Digital Marketing Company

Easiest Ways To Improve Your CTR

So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to…
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Digital Marketing Company

Guide 101 For Marketing Automation

Wouldn’t it be nice to just sit back with a hot cup of coffee listening to good music on a…
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Digital Marketing Company

Should We Target our Competitor Keywords?

Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well,…
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Digital Marketing Company

Keeping Your Search Ranking Game Strong with Backlinks

Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in…
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Digital Marketing Company

Top Digital Strategies to Accelerate Growth in 2021

The ongoing situation of COVID-19 has severely affected the business world and fundamentally altered the way it conducts its operations….
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Digital Marketing Company

Reasons why you should use Google Tag Manager

If you are fed up with searching the whole internet looking for an easy and simple explanation of Google Tag…
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Digital Marketing Company

Which social media platforms are the right fit for your business?

Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account?…
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Digital Marketing Company

Why is digital copywriting crucial for your businesses?

People are naturally visual creatures. Whether it is a well-composed song or a stunning painting, we are easily influenced and…
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Digital Marketing Company

The end of third-party cookies: what advertisers need to know

The news about the impending “Cookie Apocalypse” is out! Ever since Google announced that it would disapprove of third-party cookies,…
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  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data


Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)



  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying