Strategies for Tackling Ad Fraud and Ensuring Brand Safety
In today’s dynamic digital advertising landscape, two major concerns have taken centre stage: ad fraud and brand safety. These challenges threaten the effectiveness and efficiency of advertising campaigns while compromising brand integrity and reputation. As technology advances, fraudsters’ tactics become more sophisticated, and ensuring safe ad placements grows increasingly complex. This article explores advanced methods […]
Outsourcing your Ad Ops requirements in the wake of the Covid-19 pandemic
The current Covid-19 pandemic scenario has presented many an organization with a unique conundrum. Either as a publisher or as an advertiser, you would have come to realize the eminent challenge of managing advertising campaigns on your own. The challenges and limitations presented by the COVID-19 pandemic, has led to an increasingly large volume of […]