The world of marketing is changing. The days of companies trying to build their brands through television commercials are long gone. Instead, marketers have been forced to adapt and change with the times. The biggest trend in marketing right now is performance marketing. Marketers are no longer just looking to build their brand, they’re also looking to convert leads into customers.
Who would have thought that a barely 15 second Tiktok video could promote your brand and take it around the world? Sounds crazy, right! But it’s true. Nobody could ever imagine getting their brands promoted by teenagers making silly dances work and actually attracting people towards your product. That’s the power of Marketing trends which makes everyone turn their heads.
The rise and popularity of TikTok has really changed the game for marketers all over the world. These videos can be made in less than 15 seconds and can reach millions of people in just a few hours or days, depending on how viral it gets on social media platforms, such as Instagram or Facebook where users often share them with friends via messenger apps like WhatsApp Messenger and Messenger Lite.
This means that the art of marketing has become increasingly data-driven, and many companies are investing in new technologies like artificial intelligence to make sure they’re getting the most out of their efforts. If you’re someone who is convinced to try performance marketing, this blog post might be a good way to explore the idea.
What is Performance Marketing?
Performance marketing is the process of delivering a measurable return on investment (ROI) to your business through a pay-per-click (PPC) advertising program. In other words, it’s the practice of finding new customers and driving sales through paid search ads.
Performance marketing is all about getting the right people in front of your brand, product or service that is likely to convert and become customers. It’s not about delivering clicks to your website — although that will happen as a result — but rather about getting people who are actually interested in what you have to offer (and ready to buy) through the conversion funnel with as little effort as possible on their part.
The goal of performance marketing is to create a better customer experience by making it easy for visitors to find what they need quickly and efficiently without wasting their time or trying to convince them why they should buy from you instead of someone else.
Performance marketing can be broken into two categories:
Conversion rate optimization:This refers to optimizing your website for conversions. For example, if you sell shoes and want customers to buy shoes from your site, you would likely optimize your website for this conversion by making sure there are buttons that say “add to cart” or “buy now.” The goal is to get people from clicking on your ads to actually buy something from you.
Conversion lift: This refers to increasing the number of people who take a specific desired action after viewing an advertisement or other marketing message. For example, if you are selling cars and want customers to test drive one after viewing an advertisement or other marketing message, conversion lift would be measured by how many people test drove a car after seeing an advertisement compared to before they saw it.
Top Performance Marketing Strategies
Here are a few important performance marketing trends that every business owner should be aware of right now.
- The Value of Video
- Focus on storytelling
- Social Media Strategies for Performance Marketing
- Use influencers
Video content will only become more important than ever before. While we may be nearing peak video content, it still has a long way to go before it becomes less popular or less useful for marketers. One study found that video ads were 50% more effective than text-based ads at driving conversions from mobile devices because people respond better to visuals than words when viewing them on small screens.
Stories have always been an effective way of getting people’s attention. When you tell a story about your brand, it gives people a reason to listen to your message, and this will help them remember it better.
Social media is one of the most effective ways to reach potential customers and turn them into leads, but it’s hard to do it well if you don’t know what works best for your business. That’s why performance marketers should focus on specific social media strategies that will help them reach their target audience and convert those people into customers or subscribers.
Influencers are trusted sources of information, which means that they can influence other people’s decision-making processes. They have large numbers of followers on social media platforms like Instagram or YouTube and so having an influencer talk about your brand can increase its visibility and authority among consumers.
Performance marketing is a brilliant way to accelerate your brand and achieve greater results. If you wish to learn further about marketing trends and techniques, get in touch with our experts at Responsive MTS. We can help you build a sticky marketing strategy!