RMTS GLOBAL

Performance Marketing Tips: A Practical Guide For Newbies

The world of marketing is changing. The days of companies trying to build their brands through television commercials are long gone. Instead, marketers have been forced to adapt and change with the times. The biggest trend in marketing right now is performance marketing. Marketers are no longer just looking to build their brand, they’re also looking to convert leads into customers.

Who would have thought that a barely 15 second Tiktok video could promote your brand and take it around the world? Sounds crazy, right! But it’s true. Nobody could ever imagine getting their brands promoted by teenagers making silly dances work and actually attracting people towards your product. That’s the power of Marketing trends which makes everyone turn their heads.

The rise and popularity of TikTok has really changed the game for marketers all over the world. These videos can be made in less than 15 seconds and can reach millions of people in just a few hours or days, depending on how viral it gets on social media platforms, such as Instagram or Facebook where users often share them with friends via messenger apps like WhatsApp Messenger and Messenger Lite.

This means that the art of marketing has become increasingly data-driven, and many companies are investing in new technologies like artificial intelligence to make sure they’re getting the most out of their efforts. If you’re someone who is convinced to try performance marketing, this blog post might be a good way to explore the idea.

What is Performance Marketing?

Performance marketing is the process of delivering a measurable return on investment (ROI) to your business through a pay-per-click (PPC) advertising program. In other words, it’s the practice of finding new customers and driving sales through paid search ads.

Performance marketing is all about getting the right people in front of your brand, product or service that is likely to convert and become customers. It’s not about delivering clicks to your website — although that will happen as a result — but rather about getting people who are actually interested in what you have to offer (and ready to buy) through the conversion funnel with as little effort as possible on their part.

The goal of performance marketing is to create a better customer experience by making it easy for visitors to find what they need quickly and efficiently without wasting their time or trying to convince them why they should buy from you instead of someone else.

Performance marketing can be broken into two categories:

Conversion rate optimization:This refers to optimizing your website for conversions. For example, if you sell shoes and want customers to buy shoes from your site, you would likely optimize your website for this conversion by making sure there are buttons that say “add to cart” or “buy now.” The goal is to get people from clicking on your ads to actually buy something from you.

Conversion lift: This refers to increasing the number of people who take a specific desired action after viewing an advertisement or other marketing message. For example, if you are selling cars and want customers to test drive one after viewing an advertisement or other marketing message, conversion lift would be measured by how many people test drove a car after seeing an advertisement compared to before they saw it.

Top Performance Marketing Strategies

Here are a few important performance marketing trends that every business owner should be aware of right now.

  1. The Value of Video
  2. Video content will only become more important than ever before. While we may be nearing peak video content, it still has a long way to go before it becomes less popular or less useful for marketers. One study found that video ads were 50% more effective than text-based ads at driving conversions from mobile devices because people respond better to visuals than words when viewing them on small screens.

  3. Focus on storytelling
  4. Stories have always been an effective way of getting people’s attention. When you tell a story about your brand, it gives people a reason to listen to your message, and this will help them remember it better.

  5. Social Media Strategies for Performance Marketing
  6. Social media is one of the most effective ways to reach potential customers and turn them into leads, but it’s hard to do it well if you don’t know what works best for your business. That’s why performance marketers should focus on specific social media strategies that will help them reach their target audience and convert those people into customers or subscribers.

  7. Use influencers
  8. Influencers are trusted sources of information, which means that they can influence other people’s decision-making processes. They have large numbers of followers on social media platforms like Instagram or YouTube and so having an influencer talk about your brand can increase its visibility and authority among consumers.

Performance marketing is a brilliant way to accelerate your brand and achieve greater results. If you wish to learn further about marketing trends and techniques, get in touch with our experts at Responsive MTS. We can help you build a sticky marketing strategy!

Leave a comment

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying