Blogs
Maximizing Audience Impact: Data Segmentation in Advertising
Maximizing Audience Impact: Data Segmentation in Advertising In the ever-evolving landscape of…
Unlocking Growth – Strategies for Lead Generation with Paid Media
In today's digital age, paid media has emerged as a powerful tool…
Navigating Tomorrow – The Future of Ad Operations Unveiled
In an era defined by digital disruption and rapid technological advancements, the…
The Crucial Role of Ad Ops Technical Audits in Digital Advertising
In the rapidly changing realm of digital advertising, it is imperative to…
AI in Ad Operations: The Catalyst for Change
Ad operations, often referred to as ad ops, is the beating heart…
Mastering the Art of Google Ads – Top 5 Tips to Boost Your CTRs
Google Ads has become an indispensable tool for businesses striving to connect…
Optimizing AdOps: Top 5 Reporting Platforms for Data-Driven Insights
In the world of advertising operations (AdOps), reporting platforms play a crucial…
MediaMath’s Bankruptcy Sends Shockwaves Through Ad Tech Industry
The ad tech industry was shaken by the news of MediaMath's impending…
Mastering Ad Delivery: Strategies for Optimal Reach, Engagement, and Quality Control
Optimizing ad delivery is a critical aspect of running successful digital advertising…
The Dark Side of Digital Advertising: What You Need to Know About Ad Fraud and How to Stop It
Ad fraud is a major issue in the world of digital advertising.…
What’s new with Google Analytics and Google Tag Manager?
Google Analytics and Google Tag Manager are essential tools for website analytics…
Revolutionize Your Video Editing and Content Production with These Must-Have AI Tools
Best AI tools for Video editing and content production AI tools have…
The Insiders’ Guide to Affiliate Marketing Do’s & Don’ts
If you're starting out in affiliate marketing, you might be wondering if…
The Benefits of Outsourcing Your Creative Services: A Game-Changing Approach
As a business owner, you know how important it is to have…
Elevating Your Marketing Game: The Benefits of Paid Social Marketing
Social media marketing has changed quite a bit over the last few…
The Insiders’ Guide to Affiliate Marketing – Do’s & Don’ts
If you're starting out in affiliate marketing, you might be wondering if…
Mastering the Art of AdOps: The Importance of Quality Control
As an AdOps manager, you need to think in new ways and…
Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding
Have you ever been confused by marketing jargon? When salespeople try to…
Paid vs. Organic Social – Where to put your money
When it comes to using social media for your business, it can…
How To Use Pay-Per-Click Advertising To Reach More People
Pay Per Click Advertising, or PPC, is a marketing technique that allows…
How to Improve SEO Rankings: 8 Steps You Can Take Right Now
You've worked hard to create a website that looks good, works well,…
5 Most Important Trends in Content Marketing Right Now
It's that time again. The holidays are upon us, and with them…
Why You Should Spend More Time Thinking About Ad Ops Innovation
When you come across the term 'AD OPS innovation', what do you…
5 Amazing Marketing Strategy Hacks You Can Start Using Today
In the wake of COVID-19, products and services have moved online, and…
Performance Marketing Tips: A Practical Guide For Newbies
The world of marketing is changing. The days of companies trying to…
5 Amazing D2C Marketing Strategies for Businesses
When you’re starting out in eCommerce, it can be tough to get…
How Real-Time Analytics Can Boost Your Business
We hear it all the time: "The world is changing so fast…
5 Ways to Build Your Brand Faster Than The Competition
A brand is what people say about you when you're not in…
4 Email Marketing Trends To Watch Out For In 2022
The way you do business is changing. People want to be entertained,…
5 Ways To Leverage Digital Marketing Without Looking Like An Amateur
A marketer's job isn't easy. The need to engage consumers in unique…
How Small Businesses Can Benefit From Location-based Technology
You reach a mall or a different city, and immediately you…
How Content Marketing Can Turbo-Charge SEO?
SEO and Content Marketing have transformed digital marketing. If you are looking…
Why do I need Floodlight Tags
Floodlight is one of the brilliant conversion tracking tools for the Google…
5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality
Technology is ever-changing, and so are the tastes of consumers. Therefore, we…
Easiest Guide To Build A Social Media Marketing Strategy From Scratch
Planning a good social media marketing strategy wasn't so easy until now.…
Try Email Marketing For A Successful Digital Strategy
Today, the whole world is online. Everyone’s relying on digital mediums for…
Top Reporting Tools for Marketers and Advertisers
Reporting tools play a vital role in decision-making. They enable the analytics…
The Ultimate Guide to Dynamic Creative Optimization
In the ever-evolving e-commerce space, brands are leveraging innovative technologies to reach…
Transform Digital Marketing with Artificial Intelligence
What’s common to The Matrix, Alexa, and Tesla cars? Artificial Intelligence (AI).…
Banner Advertising and Current World Efficacy
Banner advertising employs different digital billboards with imagery and graphics to draw…
Quick Guide to an Astute Content Marketing Strategy
Heard of the term “Content is king”? Content marketing has traditionally been…
Programmatic Advertising Trends to Follow This Year
The emergence of various social media platforms and websites is enabling the…
Digital Process Automation – A Quick Roundup
Digital process automation is vital to run a successful team at any…
The Finest Project Management Techniques Facilitating Project Managers
If you are new to project management, here are the latest tools…
Organic SEO vs Paid Search: Which Is Better For Your Business
When you search anything on Google, you will find a mixture of…
Advertisement on OTT Platforms – What Advertisers Need to Know
How audiences consume content has fundamentally changed over the past years. The…
Why is People Management Critical For Your Business?
Let us play out a simple scenario and assume that you are…
Easiest Ways To Improve Your CTR
So, you have a website built, but nobody is visiting your website?…
Should We Target our Competitor Keywords?
Looking for ways to level up your optimization game? How about performing…
Keeping Your Search Ranking Game Strong with Backlinks
Did you know that there are more than 200 Google ranking factors?…
Top Digital Strategies to Accelerate Growth in 2021
The ongoing situation of COVID-19 has severely affected the business world and…
Reasons why you should use Google Tag Manager
If you are fed up with searching the whole internet looking for…
Which social media platforms are the right fit for your business?
Do you remember the last time you had logged into your MySpace…
Why is digital copywriting crucial for your businesses?
People are naturally visual creatures. Whether it is a well-composed song or…
The end of third-party cookies: what advertisers need to know
The news about the impending “Cookie Apocalypse” is out! Ever since Google…
Audience segmentation strategies that drive ROI
Increasingly, companies have felt the need to focus their efforts on building…
A beginner’s overview of programmatic advertising
Before jumping to the actual topic, let’s reel back a bit. Remember…
Why businesses should care about rich media ads
Have you visited a website and have come across an advertisement that…
Outsourcing your Ad Ops requirements in the wake of the Covid-19 pandemic
The current Covid-19 pandemic scenario has presented many an organization with a…