The Dark Side of Digital Advertising: What You Need to Know About Ad Fraud and How to Stop It
Ad fraud is a major issue in the world of digital advertising. It’s a type of fraud that occurs when an advertiser pays for ads that are never seen by a real human or never seen at all. This can happen for a variety of reasons, and it can be costly for advertisers. We will […]
What’s new with Google Analytics and Google Tag Manager?
Google Analytics and Google Tag Manager are essential tools for website analytics and tracking, and both platforms have undergone several updates and feature enhancements to improve their functionality and user experience. One of the latest updates to Google Tag Manager includes custom templates for server-side Tag Manager, which are now available. Server-side Tag Manager can […]
Revolutionize Your Video Editing and Content Production with These Must-Have AI Tools
Best AI tools for Video editing and content production AI tools have been increasingly utilized across various industries, including content creation and video editing. These tools provide creators with advanced technology to improve the efficiency and quality of their work. With the rise of AI, content creation and video editing have become more accessible than […]
The Insiders’ Guide to Affiliate Marketing Do’s & Don’ts
If you’re starting out in affiliate marketing, you might be wondering if this is too good to be true. It’s easy to get excited about the prospect of making money online without having to create your own products, or write your own blog posts. But there are some do’s and don’ts that will make sure […]
The Benefits of Outsourcing Your Creative Services: A Game-Changing Approach
As a business owner, you know how important it is to have a good marketing strategy. You also know how challenging it can be to come up with the right creative services for your company. Fortunately, there are companies that specialize in providing creative services for other businesses. There are many advantages of outsourcing creative […]
Elevating Your Marketing Game: The Benefits of Paid Social Marketing
Social media marketing has changed quite a bit over the last few years. When it began, it was mostly about engagement and creating a more genuine and personal presence online. But now, social media marketing is much more than driving traffic to your website or blog. It’s also crucial for customer acquisition and retention. As […]
The Insiders’ Guide to Affiliate Marketing – Do’s & Don’ts
If you’re starting out in affiliate marketing, you might be wondering if this is too good to be true. It’s easy to get excited about the prospect of making money online without having to create your own products, or write your own blog posts. But there are some do’s and don’ts that will make sure […]
Mastering the Art of AdOps: The Importance of Quality Control
As an AdOps manager, you need to think in new ways and embrace lateral thinking if you want to be successful. Think outside of your comfort zone and try new things! But it’s also important to know when something just isn’t going to work out. Here are some tips for balancing those two ideas… Focus […]
Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding
Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can be difficult to understand what they’re saying. As advertisers, we want to know what we’re spending money on. And we want to know if it’s actually working. But when it comes to programmatic advertising, there’s […]
Paid vs. Organic Social – Where to put your money
When it comes to using social media for your business, it can be easy to think about it in the same way you think about your personal accounts. How do you know when to post organically and when to pay to get your content in front of a wider audience? There are two ways that […]