The way you do business is changing. People want to be entertained, but they also want the facts. It’s up to you to find a way to blend the two together in an effective way. We’re now living in an age where we talk to each other over zoom calls and discuss serious issues to accomplish new goals as an organization. Similarly, evolving from traditional marketing practices is one of the best ways to reach the full potential and accomplish new milestones for your business.
Email marketing is a powerful way to grow your business, especially when it’s done well. According to a study by Software Advice, email marketing generates an average of $44 for every dollar spent on it. That’s why many businesses of all sizes are using email marketing to grow their businesses. Email marketing is a great way to reach your customers, but it can be hard to keep up with the latest trends. In this article, we’ll take a look at some of the most important email marketing trends for 2022 and beyond.
Personalizing your emails isn’t just about using recipients’ names in subject lines or creating an individualized message based on previous interactions with them. The approach also involves using behavioral data about recipients’ habits as well as information about their specific roles within their organizations (such as if they’re in charge of purchasing products).
With the world going mobile, it’s important to tweak your email marketing efforts to meet the needs of this growing audience. According to a recent study by Litmus, nearly 90% of email opens take place on a mobile device — that number is expected to rise in 2022. In addition to being optimized for mobile devices, make sure your emails look good on all screen widths, so they’re readable, irrespective of the device.
Don’t just blanket-email everyone on your list. Segmentation allows you to send different messages to different segments, based on their past behavior or interests and giving them information that’s personally relevant. This increases engagement and conversion rates for everyone on your list, even those who would never have signed up for the original campaign.
If you’ve used an email automation tool, then you know how powerful it can be if you set it up correctly, especially if it includes personalization. The problem is that many tools are hard to set up because they require you to do things manually (e.g., if someone hasn’t opened your last two emails, then send them this one). This is time-consuming and error-prone as it’s hard to predict what might trigger a particular customer’s interest.
If you’re not already using email marketing, your competitors are. And if you’re not using it, it’s time to start. We hope these tips will help you get started on creating an effective email campaign. If you’re interested in exploring further, we’re here to help. Get in touch with us at Responsive MTS and we can help you take your brand to the next level.