A brand is what people say about you when you’re not in the room. That’s a quote from Jeff Bezos, and it’s pretty much how we feel about brands. Brands are the stories we tell ourselves about your company, your service, and your product. They’re not just something you slap on a label or print on a box—they’re the way you connect with your customers.
But here’s the thing: if you want to build an awesome brand, there are lots of things you can do wrong that will hurt your business in the long run.
So, if you’re a digital publisher or a business looking out to spread their brand, here are five ways to make sure you’re doing everything right!
Understanding Brand Awareness
Brand awareness refers to the number of people who know about your brand, product or service. This includes people who have seen your brand advertised in multiple locations, heard about it from friends and family members, read about it online or in print media and experienced it firsthand by purchasing one of your products.
To measure brand awareness, researchers typically ask consumers to identify the brand and then follow up by asking about the specific product category. For example, if a consumer recognizes Tony’s Smoked heaven as a Mexican vegetarian pizza, but cannot recall the name of the brand, it’s an example of moderate brand awareness. If the consumer recognizes Tony’s Smoked heaven as a Mexican vegetarian pizza, and also specifies that it’s a vegetarian pizza, it would mean high brand awareness.
Brand awareness is important because it helps you understand how well your brand is doing in the marketplace. If people don’t know about you, it can be hard to get them to buy from you or recommend you to others.
Advertising is a direct way to increase brand awareness. However, there are also other ways in which you can increase awareness of your brand.
Be Consistent
Consistency is important for branding. If a company doesn’t have a consistent message, its customers will become confused, and they may eventually question the brand itself. If your firm changes its logo or tagline on a regular basis, your patrons will get used to this, and they’ll expect something different with each new change.
Be Visible on Socials
It’s important to use multiple channels to build brand awareness so that potential customers can easily find and remember your company or product. This could mean using traditional marketing tactics like print ads, radio spots and TV commercials as well as social media platforms like Facebook, Twitter and Instagram. You can also do things like create videos on YouTube and post them on Facebook to reach a larger audience who might not see them otherwise.
Create Content that Speaks Directly to Your Target Audience
When creating content for social media or other forms of marketing, you should always keep your target audience in mind. If you want people to recognize and remember your brand name, then make sure that everything you create is relevant and valuable for them – this includes blog posts, videos, infographics and more!
Don’t Be Afraid of Negative Feedback
Listening to customers is a crucial part of building brand awareness. While you shouldn’t take all criticism personally, if you receive negative feedback from a customer, it may be worth thinking about how it can help improve your business in the future.
Have Fun With It!
It can be hard to keep up enthusiasm for your business once you’ve been working on it for a while. However, always try to have fun while building brand awareness because it will show through in all aspects of your work ethic and ultimately build trust between yourself and consumers.
We hope this blog helps you understand some quick tips to accelerate your brand. For more information on improving your brand awareness, as well as other useful strategies to make your brand successful, contact our experts at Responsive MTS today!