How Real-Time Analytics Can Boost Your Business

We hear it all the time: “The world is changing so fast these days, it can be hard to stay on top of things.” But you know what? It isn’t.

Your brain has been making decisions for you since the moment you woke up this morning. And so has your company’s business intelligence system.

Think about it: every time your brain makes a decision, it’s using information that’s already in storage—information that has been collected and processed by your body and mind over years of experience. Your brain doesn’t need to make a new decision every time there are new data points; it just needs to know how to use those data points in conjunction with the information from previous experiences.

And guess what? Business intelligence systems work exactly the same way! In fact, they’re not unlike how a human brain would operate—constantly collecting, processing, and analyzing data in real-time. The continual process is the foundation of intelligent decision-making that can be used by companies to make both short-term and long-term plans.

What is real-time analytics?

If you’ve been hearing the term “real-time analytics” thrown around, but you’re not quite sure what it means, we’re here to help!

Simply put, real-time analytics refers to the process of preparing and measuring data as soon as it enters the database. In other words, users can generate insights and draw conclusions immediately.

Real-time analytics allows businesses to react without delay. They can help prevent problems before they cause any problem. Real-time analytics doesn’t just look into recent transactions, however; it also looks at patterns from a historical perspective. It predicts what will happen in the future based on past events. This gives organizations a complete picture of how they can capitalize on current trends and how they can adapt to future changes.

How does Real-Time Analytics Work?

Real-time data analytics works by extracting or implementing data into the system. To push big data into a system, it needs streaming. But streaming requires many resources and may be impractical for certain situations.

For real-time data analytics to work, the software needs the following components:

  • Aggregator:Extracts real-time data analytics from a wide range of available sources
  • Broker:Makes sure the data is available
  • Stream Processor: Implements logic and performs analytics in real-time by cross sending and receiving data.
  • Analytics Engine: Compares the values of data and streams it together while performing analysis.

Who Uses Real-Time Data Analytics?

Real-time data analytics is a necessity in modern data architecture. It helps businesses drive value from the data they generate and know how to market their products or services more effectively. It also helps sales teams build relationships with customers, close sales, and sell more effectively.

Marketing teams use real-time data analytics to better understand their customers and serve them more effectively. They can track the performance of campaigns in real-time and adapt their approach accordingly. And they can analyze customer behavior in real-time to increase engagement and conversions

Sales teams use real-time data analytics to gain insight into customer behavior that can help them sell more effectively. They can get immediate feedback on how their products and services are performing, which helps them build relationships with customers and close sales

Customer service teams rely on real-time data analytics to provide superior service to customers. They can identify issues as they arise, enabling them to solve problems before they become a crisis. IT departments use real-time data analytics to monitor the performance of IT infrastructure to prevent downtime and ensure availability. Operations teams use real-time data analytics to make sure that production processes are running smoothly, minimizing waste and increasing efficiency.

In a world where big data is the focus of so many different industries, it’s no surprise that the number of uses for real-time data analytics has exploded in recent years. If you wish to learn further, connect with our experts at Responsive MTS. We will help you navigate the digital world with finesse!

Leave a comment

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data


Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)



  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying