It’s that time again. The holidays are upon us, and with them comes the best of the deals—and the worst of the crowds. But there’s one thing we can all agree on: this is a great time to stay home and binge-watch our favorite shows and movies!
And while you’re in your pajamas eating popcorn, we’ve got some news for you. It’s time to start thinking about your business’s content marketing strategy for the upcoming fall season.
We know what you’re thinking. There are so many different types of content out there: blogs, videos, infographics, newsletters, whitepapers, podcasts, social media. It’s hard to know what will work for your brand. And it can be overwhelming to think about how much content you need to create in order to be successful.
But don’t worry—we’ve got your back! Here are five trends from this year that we love and think will continue into next year:
1. Building Content Communities
If you’re looking to expand your reach, one of the best things you can do is build a content community. The rise of social media and different kinds of audiences across sectors has made personalization in marketing during the pandemic a plus point for businesses. Community belonging can be a great method to engage various audiences and share a single platform.
2. Improving Content Experience
There’s nothing more annoying than opening a new article and being greeted by a full-page ad pop-up. When you’re interacting with your audience, it’s important to keep in mind how you’re engaging with them. A full-fledged content experience is as important as getting full-fledged leads. Focus on ways to make your audience spend more time on the website and give them sufficient attention through the content.
3. Usage of Live Videos and Webinars
This year has been an incredible example of the power of video content. We’ve seen working from home and remote work become more common, and the rise of webinars and video conferencing has been huge. Video is an easy and effective way to communicate with your audience, so why not make use of it? Consumers today want information quickly, so video marketing is a great interactive medium to reach your customers with.
4. Good Old SEO
Content marketing is one of the most effective ways to build your brand and attract new customers. You don’t have to reinvent the wheel—there are plenty of tried and true strategies that you can use, like SEO.
SEO stands for search engine optimization and it’s how you get your target audience to find your content through search engines. The beauty of SEO is that it’s an ongoing process: as long as people are searching for information, you’ll have a chance to be found.
It’s easy to think of SEO as something you do once and then forget about, but it’s more than that. Good SEO is always evolving. As search engines change their algorithms (the way they rank pages), you need to change with them, so that Google thinks your site is relevant enough to rank highly on searches related to what you’re trying to sell.
5. Emphasizing Products and Services
Did you know that creating content around your core services and offerings can impact your business’ lead generation and revenue? That’s right! If you want to grow your business, it’s not enough to just write about the products or services you offer. You need to write about how they can help people. If you have a new product launch coming up, for example, why not write about how it will make customers’ lives better? Or if you’re planning on hosting an event, why not share some tips and tricks on how attendees can get the most out of it? It’s so simple: when you focus on what matters most to your readers, the customers are more likely to come back for more information in the future.
What You Should Do
As a content marketer or business owner, the world of possibilities brings more than just content planning and marketing. You just need to know what engages your target audience. Keep these trends in mind while planning your content marketing calendar:
-Make sure that you’re producing high-quality content that drives more business.
-Don’t forget to incorporate social media into your strategy.
-Be creative! Don’t be afraid to try something new!
We hope that this blog helped you understand some of the influential content marketing trends to watch out for in 2023. If you’re looking to expand your business online and need some digital assistance, get in touch with our experts at Responsive MTS.
You can count on us to provide you with the most up-to-date information about digital marketing so that you can stay on top of your game. We work with businesses of all sizes, from startups to established Fortune 500 companies. If you are interested in learning more about how we can help your business grow, please contact us today!