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Case Study: Leading Digital Publishing Services Company Achieved Spectacular Subscription Growth
- Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
- Database and mailing list management
- Quality assurance (QA) Browser and device compatibility testing
- CANSPAM and data protection compliance testing
- A/B testing, campaign automation, subscribers and auto-responders
- Email campaign scheduling and deployment
- Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
- Reporting template development
- Email template creation
- Email creative design in HTML and responsive templates
- Recoding of existing email creative
- Landing page and form creation
- PSD to HTML conversion
- Email API integration
- Support and domain or platform training
- Co-Reg. campaign set up, monitoring and quality check
- Data file preparation and validation (email, telephone and postal data
