SEO and Content Marketing have transformed digital marketing. If you are looking for new ways to enhance your website’s search engine rankings and improve the overall SEO (search engine optimization), content marketing can greatly optimize your web traffic. Content marketing is not just a buzzword, but is one of the most crucial elements of online outreach. If you’re someone looking to explore content marketing, this blog will show how you can combine two amazing strategies for more effective results.
Understanding Content Marketing
Content marketing is all about storytelling. The end goal is to attract eyeballs with a compelling tale. That is the reason why so many websites have turned to blog writing. Content marketing is a publicity technique focused on creating and distributing quality, relevant and consistent content to attract and gain a fairly-clear audience that will eventually pay for your products or services. Content marketing is a strategy that focuses on building a strong user base through high-quality content that makes the website relevant to them on a regular basis. Eventually, when readers consult your portal for every query related to the product, they become your loyalists.
Search Engine Optimization (SEO) is a process of improving your website’s appearance in search engine results. The better the visibility of your page in search engine results, the higher the traffic and users on your website. Search engines like Google use bots to drag pages on the web, searching from site to site, looking for information, and arranging them in order. The algorithm places these sites into an index, according to their rankings that determine the search results for a given query. SEO improves the visibility of your website by making your portal rank higher in the Search Engine Results Pages (SERP).
How SEO and Content Marketing Work Together?
SEO without content marketing is like a car without an engine. Content marketing is strategized around SEO. A website needs quality content and relevant keywords to attract the desired audience that lands on the search engine results page. Content marketing strengthens search engine optimization by providing relevant content to enhance the website traffic. Content marketing and SEO must go hand in hand to achieve successful website traffic and a relevant audience.
How do you Strategize Content Marketing that helps SEO?
Now that you know how SEO and content marketing compliments each other, let’s understand how to create an SEO content marketing strategy.
- Find your Target Audience
- Do your Keyword Research
- Craft Great Content
- Update your Content Regularly
- Check Your Keyword Usage
One of the most important aspects of executing a successful SEO content strategy is to research your target market. If you want your SEO and content marketing to be successful, you need to find the right audience that’s appropriate for your product and services. One important aspect of researching your market is to find what types of queries and concerns do users have when looking for services like yours.
Keywords should be targeted and relevant to your products and services. You need to know what keywords people are looking for on search engines. Knowing the most popular keyword among your targeted audience will help you optimize your website and also help you develop content that is more valued by the readers, which results in better search results and an impressive site reputation.
Good content is good SEO. Once you have developed a great set of targeted keywords, you can start creating content pieces around those topics. There are various ways of incorporating keywords and key phrases into content, such as blog posts, pillar pages, Google/Facebook/LinkedIn/Instagram ads, case studies, and so on. You can also use these keywords to create additional web pages or other content forms like ebooks and white papers.
SEO content marketing is not a one-time exercise. Although some content pieces will not trouble you much and bring potential business to your table on most days, they need to be updated to stay relevant if they have to rank high on search engines.
This is not about what keywords to incorporate in a content piece. It’s about examining the number of keywords used in a single blog post or a content piece. It is important to track the number of keywords used in a piece of content to rank better. Too few or too many keywords can affect rankings. Exercise prudence.
Clearly, content marketing is a great tool that complements SEO. Using these tips, you can create a brilliant SEO content marketing strategy that can help you grow your business effectively. If you wish to learn more about SEO and how to get started with content marketing strategies, our experts at Responsive MTS can help. Give us a tinkle.