Banner advertising employs different digital billboards with imagery and graphics to draw the attention of the audience. The primary goal behind this approach is to drive traffic to the advertiser’s website. The history of its origins is fascinating. If you want to know how these promotional tactics work and their effectiveness in the current scenario, read on…
Unveiling of Banner Advertising
The first 468 x 60 pixels banner ad debuted in 1994 with the website, HotWired. We are still talking about loading ads on slow dial-up connections, and not necessarily the high-speed broadband connections that we are accustomed to today. However, the approach was a resounding success back then, and even though banner ads have transformed since then, they have continued to dominate the web.
How Does Banner Ads Work?
Banner ads work on the same principle as a regular print media advertisement. They are designed to notify people about new products or announcements, enhance brand awareness, and generate sales. Most banner ads are clickable and redirect the visitor to the homepage or landing page of a website, as their main function is to be clicked on.
A successful banner ad captures the attention of the reader, and invites them to read more about what is being advertised. Such promotions are catchy, vibrant, contain less text, and emphasize the accompanying image. These banners not only promote the brand, products, and services, but also use direct links to a page where visitors can gain more insight.
Why Use Banner Advertising
- Brand Awareness:
- Retarget Your Audience:
- Lead Generator:
Banner ads can enhance the current brand promotions and grow brand awareness as people can easily recognize your product or service with banner advertisements. Big brands like Apple, Nike, and Spotify use banner advertising as one of the main sources of brand awareness and recall.
One of the excellent uses of banner ads is to catch the users’ attention. For example, if users visit your website but fail to try out any of the products or sign up to your newsletter, you can retarget them with banner ads.
Banner ads are a great way to build your audience base. Especially, when you run a SaaS business, banner ads can get more users to sign up and try your products and services.
Why is Banner Advertising Effective?
One of the biggest advantages of banner advertising over the traditional mode is that their effectiveness can be easily measured with the Click Through Rate (CTR). The CTR is calculated by dividing the number of users who clicked on the ad by the number of times the ad was displayed. For example, if an ad has a CTR of 5%, it means that out of 100 impressions, the ad was clicked only five times. Therefore, the higher the CTR, the more effective the advertisement.
Banner ads can be a real deal if you know how to optimize and make the best of them. If you are looking to grow your business online and need digital assistance, contact our experts at Responsive Media Tech Services or tell us what you think in the comments below. We would love to hear from you.