Unlocking Growth – Strategies for Lead Generation with Paid Media

In today’s digital age, paid media has emerged as a powerful tool for businesses to generate leads and drive conversions. With the ability to target specific audiences, track performance metrics, and optimize campaigns in real-time, paid media offers unparalleled opportunities for businesses to reach their target customers and achieve their marketing objectives. In this guide,… Continue reading Unlocking Growth – Strategies for Lead Generation with Paid Media

Navigating Tomorrow – The Future of Ad Operations Unveiled

In an era defined by digital disruption and rapid technological advancements, the landscape of advertising is undergoing a profound transformation. Ad operations, the engine that drives the delivery of targeted ads to the right audience at the right time, is at the forefront of this evolution. As we peer into the horizon of tomorrow, it’s… Continue reading Navigating Tomorrow – The Future of Ad Operations Unveiled

RMTS Global Transforms Misfits Media’s Digital Advertising with Data-Driven Success

AI in Ad Operations: The Catalyst for Change

Ad operations, often referred to as ad ops, is the beating heart of any successful advertising campaign. It’s the engine that ensures ads reach the right audience at the right time. And in this era of data-driven decision-making, Artificial Intelligence (AI) has emerged as a game-changer in ad ops, reshaping the industry’s future.   AI… Continue reading AI in Ad Operations: The Catalyst for Change

Mastering the Art of Google Ads – Top 5 Tips to Boost Your CTRs

Google Ads has become an indispensable tool for businesses striving to connect with their target audience and drive valuable traffic to their websites. As an essential aspect of any successful online marketing strategy, Google Ads offers an array of benefits, including the ability to increase brand visibility, generate leads, and boost sales. However, amidst the… Continue reading Mastering the Art of Google Ads – Top 5 Tips to Boost Your CTRs

Optimizing AdOps: Top 5 Reporting Platforms for Data-Driven Insights

In the world of advertising operations (AdOps), reporting platforms play a crucial role in providing insights, data visualization, and performance analytics to help advertisers, publishers, and agencies optimize their advertising campaigns. These platforms offer comprehensive reporting functionalities, allowing users to track key metrics, monitor campaign performance, and make data-driven decisions. Here is an overview of… Continue reading Optimizing AdOps: Top 5 Reporting Platforms for Data-Driven Insights

MediaMath’s Bankruptcy Sends Shockwaves Through Ad Tech Industry

The ad tech industry was shaken by the news of MediaMath’s impending bankruptcy, which unfolded at the end of last week. In response, PubMatic quickly suspended bids from the struggling ad tech vendor, causing concern among publishers who rely on PubMatic’s services. PubMatic assured its customers in an email that it would work with MediaMath… Continue reading MediaMath’s Bankruptcy Sends Shockwaves Through Ad Tech Industry

Mastering Ad Delivery: Strategies for Optimal Reach, Engagement, and Quality Control

Optimizing ad delivery is a critical aspect of running successful digital advertising campaigns. By understanding your target audience, segmenting effectively, employing ad retargeting, optimizing ad placements, leveraging programmatic advertising, and monitoring performance, you can refine your ad delivery strategies and maximize reach and engagement. Remember that ad delivery optimization is an ongoing process, and staying… Continue reading Mastering Ad Delivery: Strategies for Optimal Reach, Engagement, and Quality Control

The Dark Side of Digital Advertising: What You Need to Know About Ad Fraud and How to Stop It

Ad fraud is a major issue in the world of digital advertising. It’s a type of fraud that occurs when an advertiser pays for ads that are never seen by a real human or never seen at all. This can happen for a variety of reasons, and it can be costly for advertisers. We will… Continue reading The Dark Side of Digital Advertising: What You Need to Know About Ad Fraud and How to Stop It

What’s new with Google Analytics and Google Tag Manager?

Google Analytics and Google Tag Manager are essential tools for website analytics and tracking, and both platforms have undergone several updates and feature enhancements to improve their functionality and user experience. One of the latest updates to Google Tag Manager includes custom templates for server-side Tag Manager, which are now available. Server-side Tag Manager can… Continue reading What’s new with Google Analytics and Google Tag Manager?

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data


Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)



  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying