Ad operations, often referred to as ad ops, is the beating heart of any successful advertising campaign. It’s the engine that ensures ads reach the right audience at the right time. And in this era of data-driven decision-making, Artificial Intelligence (AI) has emerged as a game-changer in ad ops, reshaping the industry’s future. AI… Continue reading AI in Ad Operations: The Catalyst for Change
- Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
- Database and mailing list management
- Quality assurance (QA) Browser and device compatibility testing
- CANSPAM and data protection compliance testing
- A/B testing, campaign automation, subscribers and auto-responders
- Email campaign scheduling and deployment
- Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
- Reporting template development
- Email template creation
- Email creative design in HTML and responsive templates
- Recoding of existing email creative
- Landing page and form creation
- PSD to HTML conversion
- Email API integration
- Support and domain or platform training
- Co-Reg. campaign set up, monitoring and quality check
- Data file preparation and validation (email, telephone and postal data