Optimizing AdOps: Top 5 Reporting Platforms for Data-Driven Insights

In the world of advertising operations (AdOps), reporting platforms play a crucial role in providing insights, data visualization, and performance analytics to help advertisers, publishers, and agencies optimize their advertising campaigns. These platforms offer comprehensive reporting functionalities, allowing users to track key metrics, monitor campaign performance, and make data-driven decisions. Here is an overview of the utility of reporting platforms in AdOps and the top five platforms in the industry:


Utility of Reporting Platforms in AdOps:


  • Data Visualization: Reporting platforms transform complex campaign data into visually appealing and easy-to-understand dashboards and reports. This enables users to analyze performance at a glance and identify trends, patterns, and areas of improvement.
  • Performance Tracking: Reporting platforms allow users to track and measure key performance indicators (KPIs) such as impressions, clicks, conversions, revenue, and more. Real-time or near-real-time data updates enable timely decision-making and optimization.
  • Campaign Analysis: These platforms provide in-depth analysis of campaign performance by segmenting data based on various dimensions such as time, geography, device, audience, creative, or placement. Users can gain insights into what works and what needs improvement.
  • Customization and Automation: Reporting platforms offer customization options, allowing users to create tailored reports and dashboards according to their specific requirements. Automation features enable scheduled reports and data exports, saving time and effort.
  • Collaboration and Communication: Reporting platforms often include collaboration features, facilitating the sharing of reports and insights with stakeholders. This promotes transparency, alignment, and effective communication among team members.


Further, we’ll explore the top five reporting platforms that have become instrumental in helping marketers harness the power of data to drive successful campaigns. From comprehensive dashboards to customizable reports, each of these reporting platforms offers unique features and capabilities, empowering users in AdOps and utility management.



Google Analytics is one of the most popular and widely used web analytics platforms. It provides comprehensive insights into website traffic, user behavior, and audience demographics. The platform offers a user-friendly interface, allowing businesses to track key performance metrics, analyze conversion rates, and monitor the effectiveness of marketing campaigns. With powerful reporting features and integration with other Google tools, Google Analytics is an essential tool for businesses of all sizes to understand their online presence and optimize their digital strategies.



Microsoft Power BI is a comprehensive business intelligence platform that offers robust reporting and analytics capabilities. It provides seamless data integration options, advanced data modeling, and interactive visualizations. Power BI offers pre-built reporting templates, drag-and-drop report creation, and real-time data monitoring. Its powerful AI features enable automated insights and natural language querying.



Domo is a cloud-based platform that combines data integration, visualization, and reporting functionalities. It allows users to connect to multiple data sources, transform data, and create interactive reports and dashboards. Domo offers a wide range of pre-built connectors, data blending capabilities, customizable reporting templates, and real-time data updates. Its collaboration features facilitate team collaboration and data sharing.



Adobe Analytics is a robust marketing analytics solution that caters to enterprise-level businesses. It offers advanced features for tracking customer interactions across various digital channels, including websites, mobile apps, and social media. The platform provides real-time data visualization, segmentation capabilities, and personalized reporting, empowering businesses to gain deep insights into customer journeys and behavior. Adobe Analytics is known for its data accuracy and sophisticated reporting, making it an ideal choice for large organizations with complex analytics requirements.



Tableau is a leading data visualization and reporting platform known for its user-friendly interface and powerful capabilities. It offers seamless data integration from multiple sources, allowing users to combine and analyze data easily. Tableau provides a vast array of visualization options, interactive dashboards, and drag-and-drop functionalities. It empowers users to create visually stunning and insightful reports, with options for customization and advanced analytics.




The reporting platforms, offer a diverse set of capabilities to businesses seeking to harness the power of data for strategic decision-making. Selecting the right reporting platform depends on the specific needs and goals of a business. By harnessing the insights provided by these reporting platforms, businesses can make data-driven decisions, optimize strategies, and stay competitive in an increasingly data-centric world. Embracing these reporting platforms empowers businesses to turn data into actionable intelligence, enabling them to flourish and succeed in their respective industries.

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  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data


Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)



  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
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  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying