RMTS GLOBAL

Digital Process Automation – A Quick Roundup

Digital process automation is vital to run a successful team at any organization. The process is all about getting rid of unnecessary work. To be precise, this transformation is about automating manual tasks to improve customer experience and enhance employee efficiency.
To get started, it is important to understand digital process automation, its many benefits, and some useful tools. But first, you need to know the key concepts of such a system.

Key Principles of the Digital Process

  • Automating customer tasks
  • Maintaining transparency across the processes
  • Creating an easily collaborative atmosphere
  • Triggering notifications and reminders

Benefits Of Digital Process Automation

  • Saves Time: By automating hundreds and even thousands of manual repetitive tasks in your company, you can save much time that can be spent on more important tasks.
  • Better Accuracy:Digital process automation can show you accurate results by eliminating situations where data could be misplaced, or certain steps might be bypassed during an operation.
  • Reduced Costs:Human labor is expensive. Automating processes not only improves employee efficiency but also saves money for the organization.
  • Adaptability:By implementing digital process automation, companies can quickly launch and scale new services to suit the needs of the market.

Digital Process Automation Tools

Here are a few digital process automation tools to get started.

  • Zapier
  • This is one of the easiest tools for process automation. The nifty software integrates with over 1000 apps to let you automate almost anything. The highly customizable filters prevent zaps from firing when you don’t want them to.

  • Process Street
  • Process Street is a powerhouse in process management. The tool has an integration system to create custom links and run checklists from inside other applications.

  • IFTTT
  • IFTTT is a personalized version of Zapier which is easier to use, but more basic in its capabilities. Instead of having in-depth filters or a wide variety of SaaS to choose from, IFTTT is a great personal automation tool. The nifty feature allows you to trigger a response to any kind of event.

  • Power Automate (previously Microsoft Flow)
  • Power Automate is a mix of Zapier and IFTTT. The tool has a business focus similar to Zapier, while its sleek design and simplicity is much like IFTTT. With the enhanced functionality from recent releases, the software has gained traction for enabling the creation of workflows to support workarounds with every problem.

And finally…

Focus on what will benefit your customers, and ensure that the automation you create does not break due to technical errors. Digital process automation can be quite a boon to your organization. If you’re looking to capitalize on this new-age technique, get in touch with our experts at Responsive Media Tech Services.

Leave a comment

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying