Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in their algorithm. Google dominates other search engines with over 5.14 billion searches. So, it should not surprise you when we say Google is the place for you to hit! Keeping in mind, Google ranks websites according to certain criteria which includes “Backlinks”.
If you are new to SEO or running your own business online and trying to increase your traffic, Backlinks can be a treasure trove that can land you on higher search rankings. In this blog, we will give you an overview about backlinks and reasons for why they are crucial for your business to grow online.
Understanding Backlinks
Backlinks (also known as “inbound links” or “incoming links”) are links from one website to a page on another website. These are the links from third-party sources that direct to your website. Google and other major search engines consider backlinks as votes for a specific page. Pages with a higher number of backlinks tend to have higher organic search engine rankings.
fact, in 2016, Google confirmed that alongside content, backlinks are one of the most important tools to rank websites. For a successful SEO drive, you need to pay attention to links as Google uses them to check the authenticity of the page. Perceive them as a token of online reputation, with a link from website 1 to website 2 being a source of the trustworthy site.
How Do You Actually Build Backlinks?
The truth is that there are various ways to do this, some have a higher success rate than others which helps you to build better quality links. There are several ways to get started and earn easily with great links. Here are a few popular ways to earn links to your website:
- Use Niche Oriented Directories
- Ask Your Suppliers to Link You
- Write Guest Posts for Other Industry Publications
- Turn Brand Mentions into Links
- Analyze Your Competitors
Most industries have active directories that recommend and display companies functioning in a certain sector. You can find local variants from those existing directories in many towns and cities. All you must do is just run a Google search for your desired keyword: “directories”.
On most websites, you might have seen a “where to buy” or “stock list” option and a link attached to those options. If you sell other’s website’s products, they can mention you on their website for such services. Find the stock list page on your supplier’s page, reach out to them, and ask to be added.
Guest blogging is one of the greatest tactics for earning links and sharing your insights from relevant industry publications. Guest posting is a process of writing blogs for other websites to be published on their desired page. It’s a way of getting links in exchange for an article.
High-quality links matter because they influence your rankings in the SERPs. Turning unlinked brand mentions into backlinks. You can either search for the unlink tool from the page or contact the site owner or author of the content.
One of the smartest things you can do to earn backlinks is by identifying opportunities to earn the links which are helping your competitors to reach higher. You can follow up on those links and analyze your opportunities to grow.
Backlinks are a vital factor to rank higher on Google. Likewise, link building is an essential part of successful SEO development. Focusing on these points can help you reach higher rankings. If you are new to digital marketing and looking for assistance in SEO related activities, connect with us at Responsive MTS.