Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can be difficult to understand what they’re saying. As advertisers, we want to know what we’re spending money on. And we want to know if it’s actually working. But when it comes to programmatic advertising, there’s a lot going on—and it can be hard to keep up with all of it. So, let’s take a look at the difference between programmatic advertising and real-time bidding to maximize ROI.
Understanding Programmatic Marketing
Programmatic marketing is a way to use data to deliver targeted advertising. For example, if you visit a website that sells running shoes, the site might show you ads for new Nike sneakers. This is different from traditional advertising as it’s not based on how much money you’ve spent with a particular company before. Instead, programmatic marketing tries to understand who you are and what you like, so that it can show ads that are most likely to appeal to you.
Another facet to programmatic Advertisement is that, it allows companies to target their customers with more accuracy than they could ever get with traditional methods. It makes sense if you think about it—if a brand knows everything about me, then it can use that knowledge in order for them to make more money by showing me ads that are more relevant than other brands’ ads would be!
Understanding Real-Time Bidding
RTB is a type of online advertising that allows businesses to buy ad space in real-time. Instead of using traditional methods such as search engine optimization (SEO) or display ads, advertisers can use algorithms to bid for their ads based on keywords or other factors that might interest consumers.
Differences Between Programmatic And Real Time Bidding
Programmatic Direct and Real-Time Bidding are two ways to buy and sell inventory, but they differ in a variety of ways. Direct is one way to advertise, while real-time bidding (RTB) is a technology for advertising. The major difference between the two is that RTB uses an auction model while direct does not. Instead, direct relies on supply and demand for specific ads at specific times or places. This allows advertisers to get lower prices on ads than they would be able to if they were bidding against other companies via an auction system.
Advertisers have to consider a lot of factors, including the brand’s requirements, to make the best decisions for their company’s success. But you don’t have to worry about that. Our experts at Responsive MTS work on their toes to get you the best. Contact us today!