In the rapidly changing realm of digital advertising, it is imperative to secure the peak performance of ad campaigns for advertisers, publishers, and ad operations teams alike. The significance of Ad Operations (Ad Ops) technical audits cannot be overstated in upholding the vitality and effectiveness of digital advertising systems. These audits encompass a thorough assessment… Continue reading The Crucial Role of Ad Ops Technical Audits in Digital Advertising
- Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
- Database and mailing list management
- Quality assurance (QA) Browser and device compatibility testing
- CANSPAM and data protection compliance testing
- A/B testing, campaign automation, subscribers and auto-responders
- Email campaign scheduling and deployment
- Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
- Reporting template development
- Email template creation
- Email creative design in HTML and responsive templates
- Recoding of existing email creative
- Landing page and form creation
- PSD to HTML conversion
- Email API integration
- Support and domain or platform training
- Co-Reg. campaign set up, monitoring and quality check
- Data file preparation and validation (email, telephone and postal data