RMTS GLOBAL

The Crucial Role of Ad Ops Technical Audits in Digital Advertising

In the rapidly changing realm of digital advertising, it is imperative to secure the peak performance of ad campaigns for advertisers, publishers, and ad operations teams alike. The significance of Ad Operations (Ad Ops) technical audits cannot be overstated in upholding the vitality and effectiveness of digital advertising systems. These audits encompass a thorough assessment… Continue reading The Crucial Role of Ad Ops Technical Audits in Digital Advertising

Revolutionize Your Video Editing and Content Production with These Must-Have AI Tools

Best AI tools for Video editing and content production AI tools have been increasingly utilized across various industries, including content creation and video editing. These tools provide creators with advanced technology to improve the efficiency and quality of their work. With the rise of AI, content creation and video editing have become more accessible than… Continue reading Revolutionize Your Video Editing and Content Production with These Must-Have AI Tools

The Insiders’ Guide to Affiliate Marketing Do’s & Don’ts

If you’re starting out in affiliate marketing, you might be wondering if this is too good to be true. It’s easy to get excited about the prospect of making money online without having to create your own products, or write your own blog posts. But there are some do’s and don’ts that will make sure… Continue reading The Insiders’ Guide to Affiliate Marketing Do’s & Don’ts

The Benefits of Outsourcing Your Creative Services: A Game-Changing Approach

As a business owner, you know how important it is to have a good marketing strategy. You also know how challenging it can be to come up with the right creative services for your company. Fortunately, there are companies that specialize in providing creative services for other businesses. There are many advantages of outsourcing creative… Continue reading The Benefits of Outsourcing Your Creative Services: A Game-Changing Approach

Elevating Your Marketing Game: The Benefits of Paid Social Marketing

Social media marketing has changed quite a bit over the last few years. When it began, it was mostly about engagement and creating a more genuine and personal presence online. But now, social media marketing is much more than driving traffic to your website or blog. It’s also crucial for customer acquisition and retention. As… Continue reading Elevating Your Marketing Game: The Benefits of Paid Social Marketing

The Insiders’ Guide to Affiliate Marketing – Do’s & Don’ts

If you’re starting out in affiliate marketing, you might be wondering if this is too good to be true. It’s easy to get excited about the prospect of making money online without having to create your own products, or write your own blog posts. But there are some do’s and don’ts that will make sure… Continue reading The Insiders’ Guide to Affiliate Marketing – Do’s & Don’ts

Mastering the Art of AdOps: The Importance of Quality Control

As an AdOps manager, you need to think in new ways and embrace lateral thinking if you want to be successful. Think outside of your comfort zone and try new things! But it’s also important to know when something just isn’t going to work out. Here are some tips for balancing those two ideas… Focus… Continue reading Mastering the Art of AdOps: The Importance of Quality Control

Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding

Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can be difficult to understand what they’re saying. As advertisers, we want to know what we’re spending money on. And we want to know if it’s actually working. But when it comes to programmatic advertising, there’s… Continue reading Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding

Paid vs. Organic Social – Where to put your money

When it comes to using social media for your business, it can be easy to think about it in the same way you think about your personal accounts. How do you know when to post organically and when to pay to get your content in front of a wider audience? There are two ways that… Continue reading Paid vs. Organic Social – Where to put your money

How To Use Pay-Per-Click Advertising To Reach More People

Pay Per Click Advertising, or PPC, is a marketing technique that allows companies to reach potential customers by paying for their attention. It’s a great way to get your brand in front of the right audience and build your business quickly. But what is it? How does it work? And why should you care? This… Continue reading How To Use Pay-Per-Click Advertising To Reach More People

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying