Category: Digital Marketing Company

How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened doors for digital opportunities all over the screen! Advertisers have found their way directly into your viewing screens now! This blog will help you understand how advertisements work on OTT platforms, their benefits and how… Continue reading Advertisement on OTT Platforms – What Advertisers Need to Know

Let us play out a simple scenario and assume that you are stranded on a deserted island. But surprisingly, you have got all the items needed for you to survive till help arrives. In business management terms, you have just practiced people management also known as resource management. However, the reality is far from that… Continue reading Why is People Management Critical For Your Business?

So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to work? The problem could be that you are not getting enough organic search traffic. Improving click-through rates sounds easy, doesn’t it? When you want to increase CTR, it is important to understand why you want… Continue reading Easiest Ways To Improve Your CTR

Wouldn’t it be nice to just sit back with a hot cup of coffee listening to good music on a Monday morning not worrying about sending across your work emails and following up on tasks? How would you feel, if you had to run from one meeting to another, leaving behind a vast to-do list… Continue reading Guide 101 For Marketing Automation

Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well, bidding for competitor keyword research is one of the best ways to fuel your organic search optimization. If you have fitting ways to utilize your competitor keywords, you can unlock a potential competitive advantage in… Continue reading Should We Target our Competitor Keywords?

Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in their algorithm. Google dominates other search engines with over 5.14 billion searches. So, it should not surprise you when we say Google is the place for you to hit! Keeping in mind, Google ranks websites… Continue reading Keeping Your Search Ranking Game Strong with Backlinks

The ongoing situation of COVID-19 has severely affected the business world and fundamentally altered the way it conducts its operations. During this global pandemic, the internet saw some great marketing trends that could be a great opportunity for a budding marketer or a digital advertiser. If you are a business owner who is planning to… Continue reading Top Digital Strategies to Accelerate Growth in 2021

If you are fed up with searching the whole internet looking for an easy and simple explanation of Google Tag Manager, then look no further. In this short blog, we will capture the essence of Google Tag Manager and reasons about why you should use it. Understanding the term Google Tag Manager is basically a… Continue reading Reasons why you should use Google Tag Manager

Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account? Millennials reading this right now, might end up searching about what we’re talking about! To put into perspective a little bit of history, we would like to take you back to 2007, wherein MySpace was… Continue reading Which social media platforms are the right fit for your business?

People are naturally visual creatures. Whether it is a well-composed song or a stunning painting, we are easily influenced and impressed by it. On similar lines, it has been observed that one of the most critical elements of marketing a product or a service is high quality content. Copywriting for your website is more than… Continue reading Why is digital copywriting crucial for your businesses?