RMTS GLOBAL

5 Ways To Leverage Digital Marketing Without Looking Like An Amateur

A marketer’s job isn’t easy. The need to engage consumers in unique ways is becoming far more important today. Your digital marketing needs to be effectively optimized and conversional to deliver results. After all, your ROI is determined by the success or failure of the digital marketing strategy. Here are five ways to optimize your… Continue reading 5 Ways To Leverage Digital Marketing Without Looking Like An Amateur

How Small Businesses Can Benefit From Location-based Technology

  You reach a mall or a different city, and immediately you receive text messages and mobile ads from local businesses in the area. That’s location-based technology at work. The huge dependency on mobile phones has opened up even more opportunities for sellers of products and services. GPS and Bluetooth-enabled devices use location-based data that… Continue reading How Small Businesses Can Benefit From Location-based Technology

Case Study: RMTS Global Creative Strategists Help Leading Newspaper Achieve Creative & Monetary Efficiency

Case Study: Leading Digital Publishing Services Company Achieved Spectacular Subscription Growth

How Content Marketing Can Turbo-Charge SEO?

SEO and Content Marketing have transformed digital marketing. If you are looking for new ways to enhance your website’s search engine rankings and improve the overall SEO (search engine optimization), content marketing can greatly optimize your web traffic. Content marketing is not just a buzzword, but is one of the most crucial elements of online… Continue reading How Content Marketing Can Turbo-Charge SEO?

Why do I need Floodlight Tags

Floodlight is one of the brilliant conversion tracking tools for the Google Marketing Platform. A company’s management plan can benefit heavily from this magical tool, if used appropriately. If you have a new business in the digital space, this blog post will help you understand floodlight tags and why you need them. What are Floodlight… Continue reading Why do I need Floodlight Tags

5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality

Technology is ever-changing, and so are the tastes of consumers. Therefore, we have to stay a step ahead of customer expectations. When virtual reality (VA) and augmented reality (AR) first made their appearance, consumers were excited about the many possibilities. While AR/VR are continuously evolving, the marketing and advertising world is bringing certain changes in… Continue reading 5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality

Easiest Guide To Build A Social Media Marketing Strategy From Scratch

Planning a good social media marketing strategy wasn’t so easy until now. And if you’re starting from scratch, it could be thrilling but also overwhelming. However, these four steps will easily get you started with a good social media marketing strategy. Step 1: Social Media Platforms To Use Every social media platform is unique with… Continue reading Easiest Guide To Build A Social Media Marketing Strategy From Scratch

Try Email Marketing For A Successful Digital Strategy

Today, the whole world is online. Everyone’s relying on digital mediums for communication, education, and entertainment. The online world has become an evident part of our lives. According to major surveys, around 80% of Americans use the internet on a daily basis. If you look at certain age groups, especially the younger generations, internet usage… Continue reading Try Email Marketing For A Successful Digital Strategy

3 Easy Ways To Monetize Your Content Online

Your content is your blood and sweat as it’s a mix of your stories, experiences and insight. You’re passing on your experiential wisdom to the world. And how does that benefit you? Content can be used as a marketing tool to sell products and services. Content can also be monetized with advertisements. If you’re someone… Continue reading 3 Easy Ways To Monetize Your Content Online

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data

 

Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)

 

 

  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying