Author: Parul Bhilwara

Customer is indeed the king, and the success of the brand is defined by them. Customer experience is a crucial part of brand strategy to grow the business and gain more patrons. If you’re looking to improve your customer experience, this blog post will offer you some fun strategies to implement for elevating the buyer… Continue reading 5 Ways To Improve Customer Experience

Banner advertising employs different digital billboards with imagery and graphics to draw the attention of the audience. The primary goal behind this approach is to drive traffic to the advertiser’s website. The history of its origins is fascinating. If you want to know how these promotional tactics work and their effectiveness in the current scenario,… Continue reading Banner Advertising and Current World Efficacy

Heard of the term “Content is king”? Content marketing has traditionally been used by organizations in every business to stand out from the competition. Marketing a product or service through quality content is content marketing. Whether your business is at a nascent stage, or has an established brand presence, content marketing continues to be one… Continue reading Quick Guide to an Astute Content Marketing Strategy

If you are new to project management, here are the latest tools and techniques you should consider before executing your next project. This piece is most suited to project managers, business leaders, and freelancers who have not managed many projects before. Not only will you know where to use these techniques, but also if they… Continue reading The Finest Project Management Techniques Facilitating Project Managers

Let us play out a simple scenario and assume that you are stranded on a deserted island. But surprisingly, you have got all the items needed for you to survive till help arrives. In business management terms, you have just practiced people management also known as resource management. However, the reality is far from that… Continue reading Why is People Management Critical For Your Business?

Wouldn’t it be nice to just sit back with a hot cup of coffee listening to good music on a Monday morning not worrying about sending across your work emails and following up on tasks? How would you feel, if you had to run from one meeting to another, leaving behind a vast to-do list… Continue reading Guide 101 For Marketing Automation

The ongoing situation of COVID-19 has severely affected the business world and fundamentally altered the way it conducts its operations. During this global pandemic, the internet saw some great marketing trends that could be a great opportunity for a budding marketer or a digital advertiser. If you are a business owner who is planning to… Continue reading Top Digital Strategies to Accelerate Growth in 2021

If you are fed up with searching the whole internet looking for an easy and simple explanation of Google Tag Manager, then look no further. In this short blog, we will capture the essence of Google Tag Manager and reasons about why you should use it. Understanding the term Google Tag Manager is basically a… Continue reading Reasons why you should use Google Tag Manager

People are naturally visual creatures. Whether it is a well-composed song or a stunning painting, we are easily influenced and impressed by it. On similar lines, it has been observed that one of the most critical elements of marketing a product or a service is high quality content. Copywriting for your website is more than… Continue reading Why is digital copywriting crucial for your businesses?

The news about the impending “Cookie Apocalypse” is out! Ever since Google announced that it would disapprove of third-party cookies, marketers have been faced with a scenario that could potentially destroy digital advertising and alter the future of the internet. Some experts are of the opinion that such a move was already in the offing… Continue reading The end of third-party cookies: what advertisers need to know