Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding
Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can be difficult to understand what they’re saying. As advertisers, we want to know what we’re spending money on. And we want to know if it’s actually working. But when it comes to programmatic advertising, there’s […]
5 Most Important Trends in Content Marketing Right Now
It’s that time again. The holidays are upon us, and with them comes the best of the deals—and the worst of the crowds. But there’s one thing we can all agree on: this is a great time to stay home and binge-watch our favorite shows and movies! And while you’re in your pajamas eating popcorn, […]
Why You Should Spend More Time Thinking About Ad Ops Innovation
When you come across the term ‘AD OPS innovation’, what do you think of? Is it a new technology that’s going to revolutionize your company’s ability to deliver products and services? Is it a way to make your organization more efficient so that you can get more done in less time? Or maybe it’s something […]
5 Amazing Marketing Strategy Hacks You Can Start Using Today
In the wake of COVID-19, products and services have moved online, and many employees are working remotely or in hybrid settings. If you’re a budding marketer or an ad strategist looking for new trends in the marketing world, there are many great insights emerging from this new norm. So what are the five key digital […]
How Real-Time Analytics Can Boost Your Business
We hear it all the time: “The world is changing so fast these days, it can be hard to stay on top of things.” But you know what? It isn’t. Your brain has been making decisions for you since the moment you woke up this morning. And so has your company’s business intelligence system. Think […]
5 Ways to Build Your Brand Faster Than The Competition
A brand is what people say about you when you’re not in the room. That’s a quote from Jeff Bezos, and it’s pretty much how we feel about brands. Brands are the stories we tell ourselves about your company, your service, and your product. They’re not just something you slap on a label or print […]
How Small Businesses Can Benefit From Location-based Technology
You reach a mall or a different city, and immediately you receive text messages and mobile ads from local businesses in the area. That’s location-based technology at work. The huge dependency on mobile phones has opened up even more opportunities for sellers of products and services. GPS and Bluetooth-enabled devices use location-based data that […]
5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality
Technology is ever-changing, and so are the tastes of consumers. Therefore, we have to stay a step ahead of customer expectations. When virtual reality (VA) and augmented reality (AR) first made their appearance, consumers were excited about the many possibilities. While AR/VR are continuously evolving, the marketing and advertising world is bringing certain changes in […]
Try Email Marketing For A Successful Digital Strategy
Today, the whole world is online. Everyone’s relying on digital mediums for communication, education, and entertainment. The online world has become an evident part of our lives. According to major surveys, around 80% of Americans use the internet on a daily basis. If you look at certain age groups, especially the younger generations, internet usage […]
3 Easy Ways To Monetize Your Content Online
Your content is your blood and sweat as it’s a mix of your stories, experiences and insight. You’re passing on your experiential wisdom to the world. And how does that benefit you? Content can be used as a marketing tool to sell products and services. Content can also be monetized with advertisements. If you’re someone […]