Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding

Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can be difficult to understand what they’re saying. As advertisers, we want to know what we’re spending money on. And we want to know if it’s actually working. But when it comes to programmatic advertising, there’s… Continue reading Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding

5 Most Important Trends in Content Marketing Right Now

It’s that time again. The holidays are upon us, and with them comes the best of the deals—and the worst of the crowds. But there’s one thing we can all agree on: this is a great time to stay home and binge-watch our favorite shows and movies! And while you’re in your pajamas eating popcorn,… Continue reading 5 Most Important Trends in Content Marketing Right Now

Why You Should Spend More Time Thinking About Ad Ops Innovation

When you come across the term ‘AD OPS innovation’, what do you think of? Is it a new technology that’s going to revolutionize your company’s ability to deliver products and services? Is it a way to make your organization more efficient so that you can get more done in less time? Or maybe it’s something… Continue reading Why You Should Spend More Time Thinking About Ad Ops Innovation

5 Amazing Marketing Strategy Hacks You Can Start Using Today

In the wake of COVID-19, products and services have moved online, and many employees are working remotely or in hybrid settings. If you’re a budding marketer or an ad strategist looking for new trends in the marketing world, there are many great insights emerging from this new norm. So what are the five key digital… Continue reading 5 Amazing Marketing Strategy Hacks You Can Start Using Today

How Real-Time Analytics Can Boost Your Business

We hear it all the time: “The world is changing so fast these days, it can be hard to stay on top of things.” But you know what? It isn’t. Your brain has been making decisions for you since the moment you woke up this morning. And so has your company’s business intelligence system. Think… Continue reading How Real-Time Analytics Can Boost Your Business

5 Ways to Build Your Brand Faster Than The Competition

A brand is what people say about you when you’re not in the room. That’s a quote from Jeff Bezos, and it’s pretty much how we feel about brands. Brands are the stories we tell ourselves about your company, your service, and your product. They’re not just something you slap on a label or print… Continue reading 5 Ways to Build Your Brand Faster Than The Competition

How Small Businesses Can Benefit From Location-based Technology

  You reach a mall or a different city, and immediately you receive text messages and mobile ads from local businesses in the area. That’s location-based technology at work. The huge dependency on mobile phones has opened up even more opportunities for sellers of products and services. GPS and Bluetooth-enabled devices use location-based data that… Continue reading How Small Businesses Can Benefit From Location-based Technology

5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality

Technology is ever-changing, and so are the tastes of consumers. Therefore, we have to stay a step ahead of customer expectations. When virtual reality (VA) and augmented reality (AR) first made their appearance, consumers were excited about the many possibilities. While AR/VR are continuously evolving, the marketing and advertising world is bringing certain changes in… Continue reading 5 Ways Marketers And Advertisers Can Take Advantage Of Augmented And Virtual Reality

Try Email Marketing For A Successful Digital Strategy

Today, the whole world is online. Everyone’s relying on digital mediums for communication, education, and entertainment. The online world has become an evident part of our lives. According to major surveys, around 80% of Americans use the internet on a daily basis. If you look at certain age groups, especially the younger generations, internet usage… Continue reading Try Email Marketing For A Successful Digital Strategy

3 Easy Ways To Monetize Your Content Online

Your content is your blood and sweat as it’s a mix of your stories, experiences and insight. You’re passing on your experiential wisdom to the world. And how does that benefit you? Content can be used as a marketing tool to sell products and services. Content can also be monetized with advertisements. If you’re someone… Continue reading 3 Easy Ways To Monetize Your Content Online

  • Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
  • Database and mailing list management
  • Quality assurance (QA) Browser and device compatibility testing
  • CANSPAM and data protection compliance testing
  • A/B testing, campaign automation, subscribers and auto-responders
  • Email campaign scheduling and deployment
  • Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
  • Reporting template development
  • Email template creation
  • Email creative design in HTML and responsive templates
  • Recoding of existing email creative
  • Landing page and form creation
  • PSD to HTML conversion
  • Email API integration
  • Support and domain or platform training
  • Co-Reg. campaign set up, monitoring and quality check
  • Data file preparation and validation (email, telephone and postal data


Web Development Services
  • Content Management System – WordPress, Joomla, Drupal, Shopify, Magento, Wix, CodeIgniter, Plone, MediaWiki
  • Custom API integration
  • eCommerce applications
  • HTML email conversion from PSD files
  • GTM, Google Analytics tag implementation and troubleshooting
  • Custom ad server/ad tag integration
  • Responsive ad mailers/newsletters
  • Landing page and form creation
  • Custom JavaScript applications
  • Website/webpage testing
  • Website migration
  • Website maintenance
Specialty Web Development Services
  • Website building using frameworks Node.js, Ruby on Rails, Django, Yii, Zend, Laravel, Meteor
  • Website building using web technologies such as Python, PHP, ASP, XML, HTML5, DHTML, xHTML, CSS, JavaScript, and AJAX
  • Custom forms, reports, admin tools and dashboards
  • Web Server management including cloud applications (Apache, LiteSpeed, NGINX, server optimization, load balancing, DNS management, web applications, CPU optimization)
  • Database design and development
  • Google product integration
  • Custom reporting dashboards
  • Robotic process automation (RPA) solutions
  • AI and machine learning (ML)
  • IoT development and integration
   Search Engine Optimization (SEO)
  • Website technical analysis
  • In-depth keyword research, competitive analysis and content mapping
  • On-page optimization – XML/HTML sitemap, Robot.txt, image optimization, HTML code optimization etc
  • Meta data audit, set up and recommendations
  • Content and website structure & UI optimization
  • Google Analytics, Google Search Console and Bing Webmaster tools set up and monitoring
  • Off-page optimization Global/local search engine submission, RSS, Google Merchant
  • Link building (directory/article/press release submission, blogs, forums, video, social bookmarking)
  • Reporting and analytics SEO performance, search engine ranking, traffic status reports
   Search Engine Marketing (SEM/PPC)
  • Media planning and Full-Funnel Campaign Strategy
  • Keyword research and competitor analysis (by geo-target, device, language, category)
  • Ad Copy and creative development
  • Account set up (i.e. Google Ads, Bing Ads), campaigns, budgeting and management
  • Ad targeting based on demographics, geography, language, content/search network
  • Campaign and landing page optimization
  • Reporting, performance review and recommendations
   Social Media Marketing (SMM/SMO)
  • Facebook advertising and user engagement activities (posts, events, polls etc.)
  • Social networking profile creation and optimization (Facebook, Twitter, Pinterest, LinkedIn, etc.)
  • Social bookmarking
  • Video optimization (YouTube)
  • Content sharing optimization
  • Community advertising
  • SMM reports and analysis
   Web Analytics
  • Web analytics account set up and page tagging (Google Analytics, Adobe Site Catalyst and Web Trends)
  • Set up goals and funnels
  • Track sub-domains and multiple domains
  • Campaign tracking, conversion events and analysis
  • Keyword analysis
  • Measure user interactions and analysis
  • Advanced segments and custom reports
  • Review and recommendation (compare historical data, identify trends etc.)



  • Customized reporting services (daily, weekly, monthly, etc.)
  • Display, search, email and social media reports
  • Report consolidation from 3rd party ad serving tools, Google AdWords, Bing, Google Analytics and other client proprietary tools
  • Reporting and dashboard automation
  • Excel/Access VBA/Macros
  • Reporting template development
  • Business dashboard development using Excel and automated KPI management/alerts
  • API integration with Google-DoubleClick Platforms, CRM, billing systems etc.
  • Development of reporting portals using PHP, MySQL and other open source technologies
  • Desktop tool development using Microsoft and open source technologies
  • ETL development for data gathering, cleansing and integration
  • Data warehousing and business intelligence (BI)
  • Advanced analytics Statistical analysis and modelling (EDA, regression, hypothesis testing, time series, conjoint analysis, RFM modelling, forecasting)
  • Tools used: Base SAS, Macros, SAS SQL, SAS Graph, SAS STAT and more
  • Full-service conceptualization, banner ad design and development
  • Creative strategy
  • Static and animated banners
  • Banner ad resizing and size optimization
  • PSD to HTML
  • Mobile and tablet creative development
  • HTML5 development and creative build capabilities
  • Web graphics and optimization techniques
  • Proficiency in all Rich Media platforms
  • Quality Assurance (QA) and testing
  • Preview staging link
  • Agency quality design capabilities

   Other Creative Services

  • Infographics
  • Ad mailers
  • Landing pages – Desktop and Mobile
  • Brand identity
  • Print media
Programmatic Marketing
  • Programmatic media buying using DSPs, SSPs and DMPs
  • Managing marketing campaigns on programmatic platforms such as DSPs, mobile app install platforms and ad networks
  • Right dimension selection based on content of the product, popularity and availability of ad slots, choosing right creative design from the package and creative performance report
  • Selection of DSPs based on the availability of relevant audience
  • Setting up campaigns with different pricing models, site list targeting, white listing or blacklisting of sites and demographic targeting of campaigns
  • Test and troubleshoot the creative to ensure compliance and proper tracking
  • Use of effective campaign optimization techniques
  • Systematically design, implement and document effective campaign management strategies
  • Monitor campaign delivery, manage bids and optimize performance
  • Troubleshoot targeting and traffic issues and reconcile discrepancies

             Generate campaign, creative and site performance reports

  • Banner and Rich Media ad trafficking using industry standard ad serving tools as well as tools proprietary to individual publishers, ad networks and agencies
  • Mobile ad trafficking using mobile ad serving tools for advertisers, publishers and mobile ad networks
  • Video ad trafficking (in-banner and in-stream video ads) using video ad serving tools for publishers, advertisers and video ad networks
  • Media planning and sales management tools such as DSM, Solbright, Salesforce, etc.
  • Campaign review and creative testing
  • Inventory management and forecasting
  • Quality assurance (QA)
  • Screenshots
  • Campaign reporting and analysis
  • Monthly billing and revenue reports
  • Ad server migration
  • Ad exchange and RTB
  • Campaign management and optimization
  • Site tagging, support and troubleshooting
  • Conversion/spotlight tagging
  • Video encoding
  • Product training
  • Programmatic buying