Have you ever been confused by marketing jargon? When salespeople try to use business terms to sell something, it can be difficult to understand what they’re saying. As advertisers, we want to know what we’re spending money on. And we want to know if it’s actually working. But when it comes to programmatic advertising, there’s… Continue reading Maximizing ROI: Decoding the Differences between Programmatic Advertising and Real-Time Bidding
- Campaign set up across various industry standard email platforms as well as tools proprietary to individual email marketers
- Database and mailing list management
- Quality assurance (QA) Browser and device compatibility testing
- CANSPAM and data protection compliance testing
- A/B testing, campaign automation, subscribers and auto-responders
- Email campaign scheduling and deployment
- Post campaign reporting and analysis (link tracking reports, email performance reports, user behaviour reports etc.)
- Reporting template development
- Email template creation
- Email creative design in HTML and responsive templates
- Recoding of existing email creative
- Landing page and form creation
- PSD to HTML conversion
- Email API integration
- Support and domain or platform training
- Co-Reg. campaign set up, monitoring and quality check
- Data file preparation and validation (email, telephone and postal data