Top Reporting Tools for Marketers and Advertisers
Reporting tools play a vital role in decision-making. They enable the analytics team to generate results quickly in critical business areas that demand immediate attention. To ensure a trustworthy path of decision-making, you need high-quality report results within a stipulated time. If you’re a digital advertiser running a company that values both its employees and […]
The Ultimate Guide to Dynamic Creative Optimization
In the ever-evolving e-commerce space, brands are leveraging innovative technologies to reach new audiences and shore up their market share. Therefore, publishers are looking at personalization for grabbing more eyeballs and staying relevant. One such exciting way of achieving this is through Dynamic Creative Optimization (DCO). If you’re someone looking to change the dynamics of […]
Transform Digital Marketing with Artificial Intelligence
What’s common to The Matrix, Alexa, and Tesla cars? Artificial Intelligence (AI). In recent times, there has been a rapid increase in the number of companies experimenting with AI in digital marketing. If you run an online business and want to use artificial intelligence, this piece will guide you on how you can fit AI […]
Programmatic Advertising Trends to Follow This Year
The emergence of various social media platforms and websites is enabling the Programmatic advertising industry to play an even greater role. The rapid expansion of products and services is providing multiple opportunities for the marketing sector to grow significantly. If you want to turbo-charge your business online, here are some programmatic advertising trends you should […]
Digital Process Automation – A Quick Roundup
Digital process automation is vital to run a successful team at any organization. The process is all about getting rid of unnecessary work. To be precise, this transformation is about automating manual tasks to improve customer experience and enhance employee efficiency. To get started, it is important to understand digital process automation, its many benefits, […]
Organic SEO vs Paid Search: Which Is Better For Your Business
When you search anything on Google, you will find a mixture of organic and paid search results. So which is better? If you want to grow your business online, it’s essential to understand the difference between the two, the strategies to adopt, and the benefits to gain from each. This blog post has the lowdown […]
Advertisement on OTT Platforms – What Advertisers Need to Know
How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened doors for digital opportunities all over the screen! Advertisers have found their way directly into your viewing screens now! This blog will help you understand how advertisements work on OTT platforms, their benefits and how […]
Easiest Ways To Improve Your CTR
So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to work? The problem could be that you are not getting enough organic search traffic. Improving click-through rates sounds easy, doesn’t it? When you want to increase CTR, it is important to understand why you want […]
Should We Target our Competitor Keywords?
Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well, bidding for competitor keyword research is one of the best ways to fuel your organic search optimization. If you have fitting ways to utilize your competitor keywords, you can unlock a potential competitive advantage in […]
Keeping Your Search Ranking Game Strong with Backlinks
Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in their algorithm. Google dominates other search engines with over 5.14 billion searches. So, it should not surprise you when we say Google is the place for you to hit! Keeping in mind, Google ranks websites […]