Transform Digital Marketing with Artificial Intelligence
What’s common to The Matrix, Alexa, and Tesla cars? Artificial Intelligence (AI). In recent times, there has been a rapid increase in the number of companies experimenting with AI in digital marketing. If you run an online business and want to use artificial intelligence, this piece will guide you on how you can fit AI […]
Banner Advertising and Current World Efficacy
Banner advertising employs different digital billboards with imagery and graphics to draw the attention of the audience. The primary goal behind this approach is to drive traffic to the advertiser’s website. The history of its origins is fascinating. If you want to know how these promotional tactics work and their effectiveness in the current scenario, […]
Quick Guide to an Astute Content Marketing Strategy
Heard of the term “Content is king”? Content marketing has traditionally been used by organizations in every business to stand out from the competition. Marketing a product or service through quality content is content marketing. Whether your business is at a nascent stage, or has an established brand presence, content marketing continues to be one […]
Programmatic Advertising Trends to Follow This Year
The emergence of various social media platforms and websites is enabling the Programmatic advertising industry to play an even greater role. The rapid expansion of products and services is providing multiple opportunities for the marketing sector to grow significantly. If you want to turbo-charge your business online, here are some programmatic advertising trends you should […]
Digital Process Automation – A Quick Roundup
Digital process automation is vital to run a successful team at any organization. The process is all about getting rid of unnecessary work. To be precise, this transformation is about automating manual tasks to improve customer experience and enhance employee efficiency. To get started, it is important to understand digital process automation, its many benefits, […]
The Finest Project Management Techniques Facilitating Project Managers
If you are new to project management, here are the latest tools and techniques you should consider before executing your next project. This piece is most suited to project managers, business leaders, and freelancers who have not managed many projects before. Not only will you know where to use these techniques, but also if they […]
Organic SEO vs Paid Search: Which Is Better For Your Business
When you search anything on Google, you will find a mixture of organic and paid search results. So which is better? If you want to grow your business online, it’s essential to understand the difference between the two, the strategies to adopt, and the benefits to gain from each. This blog post has the lowdown […]
Advertisement on OTT Platforms – What Advertisers Need to Know
How audiences consume content has fundamentally changed over the past years. The shift from cables to the internet has opened doors for digital opportunities all over the screen! Advertisers have found their way directly into your viewing screens now! This blog will help you understand how advertisements work on OTT platforms, their benefits and how […]
Why is People Management Critical For Your Business?
Let us play out a simple scenario and assume that you are stranded on a deserted island. But surprisingly, you have got all the items needed for you to survive till help arrives. In business management terms, you have just practiced people management also known as resource management. However, the reality is far from that […]
Easiest Ways To Improve Your CTR
So, you have a website built, but nobody is visiting your website? You have tried everything, but nothing seems to work? The problem could be that you are not getting enough organic search traffic. Improving click-through rates sounds easy, doesn’t it? When you want to increase CTR, it is important to understand why you want […]