Guide 101 For Marketing Automation
Wouldn’t it be nice to just sit back with a hot cup of coffee listening to good music on a Monday morning not worrying about sending across your work emails and following up on tasks? How would you feel, if you had to run from one meeting to another, leaving behind a vast to-do list […]
Should We Target our Competitor Keywords?
Looking for ways to level up your optimization game? How about performing competitor keyword research? Wondering if it’s ethical? Well, bidding for competitor keyword research is one of the best ways to fuel your organic search optimization. If you have fitting ways to utilize your competitor keywords, you can unlock a potential competitive advantage in […]
Keeping Your Search Ranking Game Strong with Backlinks
Did you know that there are more than 200 Google ranking factors? Yes, Google uses over 200 ranking factors in their algorithm. Google dominates other search engines with over 5.14 billion searches. So, it should not surprise you when we say Google is the place for you to hit! Keeping in mind, Google ranks websites […]
Top Digital Strategies to Accelerate Growth in 2021
The ongoing situation of COVID-19 has severely affected the business world and fundamentally altered the way it conducts its operations. During this global pandemic, the internet saw some great marketing trends that could be a great opportunity for a budding marketer or a digital advertiser. If you are a business owner who is planning to […]
Reasons why you should use Google Tag Manager
If you are fed up with searching the whole internet looking for an easy and simple explanation of Google Tag Manager, then look no further. In this short blog, we will capture the essence of Google Tag Manager and reasons about why you should use it. Understanding the term Google Tag Manager is basically a […]
Which social media platforms are the right fit for your business?
Do you remember the last time you had logged into your MySpace account? Did you even have a MySpace account? Millennials reading this right now, might end up searching about what we’re talking about! To put into perspective a little bit of history, we would like to take you back to 2007, wherein MySpace was […]
Why is digital copywriting crucial for your businesses?
People are naturally visual creatures. Whether it is a well-composed song or a stunning painting, we are easily influenced and impressed by it. On similar lines, it has been observed that one of the most critical elements of marketing a product or a service is high quality content. Copywriting for your website is more than […]
The end of third-party cookies: what advertisers need to know
The news about the impending “Cookie Apocalypse” is out! Ever since Google announced that it would disapprove of third-party cookies, marketers have been faced with a scenario that could potentially destroy digital advertising and alter the future of the internet. Some experts are of the opinion that such a move was already in the offing […]
Audience segmentation strategies that drive ROI
Increasingly, companies have felt the need to focus their efforts on building a precise set of customers who can relate and add value to their product. Even while publishing an ad campaign, the advertiser should have a clear picture of the audience and further classification of people into subgroups such as such as geographic location, […]
A beginner’s overview of programmatic advertising
Before jumping to the actual topic, let’s reel back a bit. Remember the award-winning TV series Mad Men? The show was centered around the fictional advertising agency, Sterling Cooper. In a scene, Copywriter Paul explains the media buying department to his secretary Peggy. “That’s the whole shakedown actually, they don’t sell ideas or campaigns or […]